What’s in demand, and when

Families build altars (ofrendas) and visit graves: marigolds, pan de muerto, sugar skulls, candles and decorations peak, and tourism rises in Oaxaca, Michoacán and Mexico City.

Mexico’s national discount weekend in mid-November (its Black Friday): electronics, appliances, clothing and furniture sell most, with interest-free instalments.

The year’s biggest spending period in many countries: gifts, food, parties, decorations and travel, building to 24–25 December.

Parties, dinners and countdown events push one night of very high demand for venues, food, drinks and entertainment.

People start the year with goals — fitness, money, learning — so sign-ups and first purchases cluster in January.

Three Kings’ Day: children get gifts and families share the rosca/roscón cake — in Spain it’s often the main gift day.

Gifts and evenings out for partners: flowers, jewellery, chocolate and restaurant tables peak in the days before 14 February.

One of Mexico’s biggest holiday weeks: beach travel, hotels, restaurants and seafood demand peak.

Gifts, flowers and meals out for mothers — one of the busiest days of the year for restaurants and florists.

Gifts and outings for fathers: grilling, tools, electronics, grooming and meals out.

Families buy uniforms, shoes, bags, stationery and devices, and sign up for tutoring, transport and after-school care.

Independence celebrations through September, peaking on the night of the 15th: flags, decorations, pozole, tequila and fiestas.