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🇮🇳 India

Diwali

Nov 6 – 10, 2026

Get ready now
Why demand moves

India’s biggest festival and shopping season: gold, sweets, clothes, electronics, home decor and gifts — and Dhanteras, two days before, is a traditional day to buy gold and new things.

Plan for this season
See where there's room for you

Compare how many businesses of each busy type are near a place with the country as a whole: gaps, typical or crowded. Free accounts get one check a month; paid plans get more.

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Business ideas for this season

Sweets and dry-fruit gift boxes

Low start-up cost

Diyas, lights and rangoli kits

Low start-up cost

Corporate Diwali gifting

Medium start-up cost
In numbers

Diwali 2025 trade in India was estimated at a record ₹6.05 lakh crore (₹5.40 lakh crore goods, ₹65,000 crore services), across 60 distribution centres.

Source: Confederation of All India Traders (CAIT) (2025)
Key dates
Start getting ready

Sep 11 · 8 weeks before

Starts

Nov 6 · In 18 days

Ends

Nov 10

Get ready checklist

Stock gold, sweets and decor ahead of Dhanteras

Take corporate gift orders a month ahead

All seasons

Questions about Diwali in India

When is Diwali 2026 in India?

Diwali 2026 in India runs from November 6, 2026 to November 10, 2026.

Which businesses are busiest during Diwali?

jewelry stores, dessert shops, clothing stores, electronics stores, gift shops and home decor stores see the most demand. India’s biggest festival and shopping season: gold, sweets, clothes, electronics, home decor and gifts — and Dhanteras, two days before, is a traditional day to buy gold and new things.

When should businesses start preparing for Diwali?

About 8 weeks before — from September 11, 2026 for Diwali 2026. Stock gold, sweets and decor ahead of Dhanteras

What business can I start for Diwali?

Ideas for Diwali: sweets and dry-fruit gift boxes (low start-up cost), diyas, lights and rangoli kits (low start-up cost) and corporate diwali gifting (medium start-up cost).

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